Dispositivo Alteracion Mental
by Malditos Cyborgs.org
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STOP
MAKING NONSENSE
Taken
from TV Times.
How
many times have you turned on the news to find that
nothing is actually new but some very important person -
an expert of course - is giving his opinion on what has
happened or might happen?
TV news is entertainment; and so is it not so much reality
that is delivered, but mileage, opinions about reality,
cliche drama costumed as news. The commentator occupies
the screen most of the time, and though his visual appearance
should be totally irrelevant to the relating of our common
current history, it is crucial to the drama of the news
hour, which has its own reality, with the commentator as
star.
It takes someone out of the past to put all this in perspective.
When a TV director once suggested to U.S. President Harry
Truman that his tie was inappropriate for TV, Truman stared
pityingly for about ten seconds. "Does it really matter?"
he asked. "Because if while I'm, talking about Korea,
people are asking each other about my necktie, it seems
to me we're in a great deal of trouble."
American kings and kingmakers have wised up to the TV medium
since this time.
"It's a simple marketing job. If you can appear
to be all things to all people, get on television and don't
say anything but make it sound good, you can get three out
of four people to like what they read into you. "
Hal Envy, Media Adviser to Canadian and American politicians
The artificial world of TV is especially useful to politicians
and their political messages. Talk on TV isn't meant to
be listened to - the words merely fill the sound space in
the time given us to look at the talker and pictures. Dialogue
and particularly analysis is secondary to the showing, in
the theatre of behaviour. In the political interview, we
don't actually listen to what the politicians are saying;
instead their faces are scrutinized for evidence of composure
or discomfort. This is how TV and so its viewers rate them.
This is 'political credibility' - the integrity of your
visual Image.
Credibility doesn't mean they have to tell the truth, more
like it's how successfully our leaders can act as if they
believe what they're saying.
In the 1980 US Presidential campaign more air-time was
given over to arguing as to whether Reagan had dyed his
hair than to his economic policies.
